The Alexandra Road Estate in Camden, North West London, a famed estate in London for its feature in films music videos & shoots such as the 2014 hit-movie, ‘The Kingsman’. The estate is typical of a London council estate, in its sombre grey glory, any starkness offset by profuse greenery, leading one critic to describe Alexandra Road as the ‘hanging gardens of Camden’. Making it a possible location for my campaign to convey the ‘real’ London, the urban concrete giving way to nature’s bursts of green.
Stills from Stella’s recent Menswear Launch Film. Shot in West London, capturing the essence of Urban life. In keeping with Stella’s fragrance campaigns I want the Grace by Stella campaign to tie botanical and floral elements together with urban life, with a campaign shot in London.